You Paid for the Click. What Happens Next? The Biggest Leak in Most Marketing Funnels
Businesses invest heavily in getting potential customers to their websites through Google Ads, Meta campaigns, SEO, content, social media, and increasingly, visibility across AI-powered search and discovery platforms. When those investments work, they produce something valuable: attention from someone actively researching a problem, service, or purchase. The more important question is what happens to that […]